Consumer habits: How the willingness to buy private labels develops

Confectionery is one of the items where consumers have recently been turning more frequently to promotional items and own-brand products.

Rising food prices are driving consumers to private labels. A study by Smartcon shows in which categories consumers are most likely to choose private labels – and in which they are less likely.

Industrial brands have recently been able to distance themselves from private labels in terms of quality, innovation, and product enthusiasm. This purchasing