Intrepid Travel CEO: How to Pair Sustainability With Profit

Intrepid Travel CEO James Thornton said the adventure tour operator’s profits are up 35% this year, the strongest in its 36-year history, while reaffirming sustainability as the company’s defining principle.
“We’ve doubled in size since the pandemic and are more profitable than we’ve ever been before,” Thornton said on Wednesday at the Skift Global Forum in New York.
He credited the growth to rising demand among travelers over 50 seek
skift.