Initiative in Bogotá seeks to promote children's creativity during Halloween

This October 31st, as part of the Halloween celebration, an activity will be held in different parts of Bogotá aimed at strengthening creativity and family bonds through art.

The initiative, called "Let's Give Colors on Halloween", includes the free distribution of 1,000 boxes of colors to boys and girls who participate in the spaces set up for the day.

The tour will begin at noon at the Tintal Plaza shopping center and will continue through the El Tintal Library, Normandy Park, Plaza Imperial shopping center and the main park of Suba.

In each of these places , attendees will be able to participate in artistic activities and share family moments , in an environment focused on creativity and expression.

Saúl, a character created to encourage children's imagination and accompany them in their creative processes, will be present throughout the day. According to Sophie Berreta, General Manager of Newell Brands for Colombia and Peru, the activity aims to offer "an opportunity to fill children's day with color and smiles, inviting them to imagine, create, and connect."

The proposal is part of a broader strategy that seeks to promote children's education and well-being through activities that stimulate artistic expression. Through these initiatives, the aim is to highlight the value of art as a tool for learning and social interaction, especially in public and family settings.