Türkiye E-Commerce Week will be held in Istanbul on November 21-22

Turkey E-Commerce Week, organized by the Ministry of Trade with the contribution of ETİD and the TOBB Turkey E-Commerce Assembly under the theme "Future-Commerce," will take place at the Istanbul Lütfi Kırdar Congress Center on November 21-22. With the e-commerce sector reaching a volume of $90 billion and becoming one of the fastest-growing areas of the Turkish economy, the event will bring together all stakeholders in digital transformation under one roof.

Çağatay Yasin Karaboğa: "Türkiye has become a producer in the digital economy"

Çağatay Yasin Karaboğa, Head of the Electronic Commerce Department at the Ministry of Trade, emphasized the strategic importance of e-commerce in the Turkish economy, saying: "Turkey has become a country that not only consumes but also produces and exports its digital infrastructure. With a volume exceeding $90 billion, e-commerce directly contributes to our country's growth, employment, and exports. Turkey E-Commerce Week will bring together all the actors in this transformation, reinforcing both the sector's vision and global competitiveness. Our goal is to create a fair, sustainable, and inclusive ecosystem in digital commerce."

Hakan Çevikoğlu: "E-commerce is the new growth engine of the economy"

Hakan Çevikoğlu, President of the Electronic Commerce Operators Association (ETİD), emphasized the sector's growth momentum, saying, "E-commerce is now the economy's new growth engine. As consumer behavior becomes more digital, SMEs are restructuring all their processes, from production to marketing. This event will not only showcase Türkiye's strength in digital commerce, but will also serve as a platform for generating ideas that will shape the sector's next decade. Türkiye's potential in e-export is growing stronger every day, and we will continue to be at the center of this transformation."

Panels, Masterclasses and new generation business models

The event will address topics such as "Transforming Commerce with Artificial Intelligence," "Behavioral Science and the Consumer Mind," "Sustainable Digital Commerce," and "Fintech Innovations." Startups, investors, and brands will lay the foundations for new collaborations during S2B (Startup to Business) meetings, while the Digital Minds and Future Factory area will host young entrepreneurs, universities, and technopark projects. Participants will also experience next-generation commerce models through S2C (Startup to Corporate) meetings, artificial intelligence workshops, entrepreneurship games, and innovative training modules.

The Turkey E-Commerce Awards, held as part of the event, will bring digital transformation pioneers to the stage. The year's most innovative initiatives, women entrepreneurs, and sustainable brands will be recognized. In the Future Minds area, which will be established throughout the event, participants will explore the future of commerce with hands-on content on digital campaign design, user experience, and data analytics.

UAV

Reporter: Aysegul Keskin