The influence of women in e-commerce

Social enterprise efforts aiming to bring the labor of women producers into the economy continue.

The social enterprise founded by Demet Sabancı Çetindoğan to support women entrepreneurs and women's cooperatives continues to bring women's labor from the local to the global.

It connects women producers from across Türkiye to the market through e-commerce-focused business development and product support. Founder Demet Sabancı Çetindoğan said, “We want to value women's labor and bring them to the center of commerce. We're connecting with local producers in all 81 provinces and supporting their branding. We're also developing women's business skills through Shopsa.”

It aims to integrate women producers into the retail chain by strengthening their brands through its structure, prioritizing social benefit.