The fashion giant has revealed its results. The number of active customers is at an all-time high.

In the second quarter of 2025, the gross sales value (GMV) of the Zalando Group amounted to EUR 4.1 billion, which means an increase to EUR 4.1 billion year-on-year.
Adjusted EBIT amounted to EUR 186 million compared to EUR 172 million a year earlier, and the profit margin remained stable at 6.5%.
Artificial intelligence helps with customer relationsThe B2C segment, i.e., business-to-consumer relationships, saw the number of active customers increase by 6.1% to 52.9 million, the highest result in history.
The AI-powered Discovery Feed has launched, which should deliver even more personalized inspiration and coverage.
The second-quarter results show that our strategy of building an ecosystem for fashion and lifestyle is delivering the expected results in both B2C and B2B. Inspiring and entertaining our customers is key, as is distinguishing ourselves through quality, both in the brands and products we offer, and the entire shopping experience, says Daniel Rogiński, General Manager CEE at Zalando.
"We understand perfectly how diverse customers are across Europe, which is why we place such great importance on localizing our offerings and adapting them to specific markets, based on in-depth knowledge of their needs and expectations. In the B2B area, we consistently focus on supporting the development of Polish brands and their expansion into foreign markets. I am incredibly proud to see how products labeled "made in Poland" are enjoying growing popularity and recognition across Europe," added Rogiński.
Zalando has published its earnings forecast for 2025 for the first time.Zalando has published its first forecast for the entire group for 2025. Gross sales are estimated at €17.2-17.6 billion, with revenues of €12.1-12.4 billion.
Adjusted EBIT will be in the range of EUR 550-600 million , CAPEX will be EUR 200-280 million, working capital will remain negative.
wnp.pl