We see this painting by Salvador Dali every day. Few know that it was created by the master of surrealism.

Today, collaborations between popular brands and artists are commonplace. But not everyone knows that one of the greatest artists of all time created the logo for a product you probably see every day in your local store.

Am I gorging on sweets? No, I'm contemplating art !

Everyone loves lollipops. I ate Chupa Chups , and now my kids do. But not everyone knows that the logo for the candy on a stick was designed by one of the most famous surrealists of all time, Salvador Dali .

Yes, yes. The same guy who created "The Persistence of Memory" (the one with the "leaky" clocks) and "The Metamorphosis of Narcissus."

Lollipops and art, or the history of the Chupa Chups logo. Photo by Brecht Deboosere / Unsplash

The company that supplies the still-famous lollipops was founded in 1958 by Enric Bernat , and it had to be admitted that it was born from a clever idea. Bernat capitalized on the fact that parents were furious whenever their children had sticky and dirty hands after eating the candy.

Candy + stick = clean hands and a great business idea.

Plus, a distinctive name, derived from the Spanish verb "chupar ," meaning "to suck ." Needless to say, it worked! Chupa Chups lollipops quickly became a hit, but Enric Bernat was looking for something that would make them even more distinctive. Good marketing starts with a good logo, right?

Salvador Dali, November 29, 1939 Photo. Carl Van Vechten / Wikimedia Commons / CC0 (Public domain)

By that time, in 1969, Salvardor Dali was already a recognized artist with iconic status. Was it a risk to choose such an eccentric and surrealist artist to create a logo for a children's candy brand? Perhaps so, but contrary to appearances, the Spanish painter rose to the challenge and created a truly perfect design.

Dali placed the Chupa Chups name in a friendly daisy shape. He also used bright, welcoming colors that evoked joy and fun , which perfectly complemented the product. It's also worth noting that the symbol's placement was unusual. Salvador Dali suggested placing the symbol on the top of the lollipop, not on the side. This ensured the logo was always visible and wouldn't distort. It may seem simple, but it's nonetheless significant.

Many companies took risks and changed their distinctive logos. Some later regretted it. Today, Chupa Chups is a globally recognized brand, selling its lollipops in over 150 countries. The company reportedly offers as many as 100 flavors, although apple and cola are known to be the best. But despite numerous changes, rapid growth, and even Enrico Bernat's death in 2003, the Chupa Chups logo—despite minor adjustments to modern standards—remains the same.

And I… enjoy looking at them with my sons.