Logistics 4.0: De Rosa (SMET) on AI, VR, and measurable productivity

Domenico De Rosa (SMET) at the AI ​​& VR Festival: AI and VR must solve real, measurable problems. Focus on safety, logistics efficiency, and a clear regulatory framework.

The event featured a speech by Cavaliere Domenico De Rosa, entrepreneur and leader of the SMET Group, whose contribution focused on the practical and measurable application of emerging technologies to increase the competitiveness of the Italian manufacturing system, with a specific focus on manufacturing supply chains and advanced logistics.

The entrepreneur emphasized the need for a pragmatic approach to innovation, defining clear parameters for technological investment. De Rosa clarified that the adoption of advanced solutions must be directly linked to the resolution of operational criticalities and improved performance. " Artificial intelligence and virtual reality are useful if they solve real problems. I'm talking about worker safety, flow traceability, error reduction, and consumption optimization. Every euro invested must generate a measurable result in terms of productivity and service quality ," stated Cavaliere Domenico De Rosa . In the transport and logistics sector, the impact of these technologies translates into tangible improvements. " In transport and logistics, AI enables dynamic planning, predictive maintenance, and real-time control of the entire chain. Virtual reality accelerates operator training and reduces downtime. These are tools that improve safety, efficiency, and sustainability when designed wisely ."

The debate shifted to the country's ability to support and guide industrial innovation. According to the entrepreneur, Italian leadership is only possible through effective synergy between research and business. " Italy can lead industrial innovation if it unites research and business. We need shared data platforms, technical expertise, ongoing training, and a clear regulatory framework. Technology is advancing. Companies need clear timelines and simple rules ."

Particular attention was paid to Southern Italy, identified as a potential driver of growth and experimentation . " Southern Italy can become a laboratory for the industrial adoption of new technologies if we invest in digital infrastructure and people. It's a challenge I want to help win ." De Rosa concluded by emphasizing that " Innovation doesn't mean chasing trends. It means bringing value to customers and the region ."

During the panel, De Rosa highlighted Angi as a bridge between young innovators, academia, and the business community, calling for rapid, replicable pilot projects and strong collaboration between large corporations and SMEs to scale AI and VR solutions across supply chains.