Apple Keynote 2025, live: a new gem and a surprise, follow the presentation of the iPhone 17
The essentials
- Apple is holding its traditional back-to-school keynote this Tuesday, September 9 at 7 p.m. (Paris time).
- In addition to the iPhone 17, the company is expected to unveil the AirPods Pro 3, the Apple Watch Series 11, the Apple Watch SE 3, and the Apple Watch Ultra 3.
- The star of the evening would be the iPhone 17 Air, a new version of Apple's smartphone designed to be one of the company's thinnest devices.
- According to Bloomberg reporter Mark Gurman, Apple is not expected to discuss artificial intelligence at length during the evening.
Live
If Apple sticks to its usual routine, the company's official website should be back online right after the conference on Tuesday, September 9. The new iPhone 17 (along with the evening's other new releases) should therefore be available for pre-order this evening, with availability in the following days.
Barring a major surprise, there are no Apple computers planned for the keynote this Tuesday, September 9th. Whether it's Macs, MacBooks, or even the Vision Pro, Apple isn't expected to make any announcements regarding these types of products. The evening will reportedly focus much more on the iPhone 17 and its variants. However, it's expected that new MacBooks equipped with an M5 chip will be announced in the coming months.
After a slight redesign last year, the Apple Watch Series 11 isn't expected to see any major changes this year. In addition to the new S11 chip, which should deliver better performance, the Apple Watch Series 11 is said to have a new blood pressure measurement feature and a new modem for better connectivity.
Barring any major surprises, the Apple keynote will begin at 7 p.m. (Paris time). The total duration of the conference is never announced in advance, but should last a little over an hour given the anticipated announcements.
Among the new features rumored for the iPhone 17 (and especially its Pro model) is a new vapor chamber. This would allow for much more efficient management of the smartphone's chip performance and better dispersion of heat emitted by internal components. This should improve the iPhone 17's battery life.
The AirPods Pro 3 are so highly anticipated, partly due to the excellent feedback received for the previous generation. For this third version, Apple is expected to add a few new features, including a heart rate monitor to track calories burned during exercise, even without a smartwatch. The charging case is also said to be revised and more similar to the latest AirPods 4, released a few months ago.
This is a question often asked as the release of a new iPhone approaches. Unfortunately, this year is more than uncertain given inflation and, especially, new pricing policies in the United States, which could force Apple to raise the prices of its products. If the company decides to return to the same prices as last year, the iPhone 17 will be available starting at €969 in France.
According to rumors and information already available about the iPhone 17, the phone should benefit from several small new features. These include:
- Best selfie camera
- Best photo sensors
- New A19 chip
- New colors
- Improved battery
Note that this only applies to the iPhone 17, not the Air, Pro, or Pro Max versions. Nothing revolutionary in itself, but nice improvements for those who still have an older iPhone.
As is the case every year, the Apple Store website is now closed and displays a simple message: "We'll be back soon. Time to update the Apple Store. Come back soon." The site should display all the new features announced tonight, just after the conference ends.
Apple's keynote this Tuesday, September 9th, is expected to last just over an hour. Behind the scenes, information leaks are multiplying regarding the conference's content. On the smartphone front, Apple is expected to unveil the new iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. As for smartwatches , we expect new versions of the Apple Watch Series, Apple Watch SE, and Apple Watch Ultra. Finally, the AirPods Pro 3 are also expected to be announced during the evening.
Here we are! This Tuesday, September 9th, is all about Apple with the Apple Back-to-School Keynote. The company is expected to unveil several new products coming in the coming weeks. The star of the evening will be, as always, the new iPhone. We should see the announcement of the iPhone 17 during the conference, but also the introduction of a new version called the iPhone 17 Air, which is designed to be very thin! We'll keep you updated on all the announcements made during the evening, so stay tuned.
Apple's September keynote takes place this Tuesday, September 9. The company is expected to use the evening to make a number of announcements, with the iPhone 17 and its brand new version, the "iPhone 17 Air," as the star of the day. Other products are also expected in the connected devices segment, with several Apple Watches and audio, with the AirPods Pro 3.
A look at the Apple Keynote invitationThe Apple Keynote thus gives a clear nod to the future "Liquid Glass" design of the next iPhone, iPad , and Mac, expected in the coming months. The stars of this keynote will obviously be the highly anticipated iPhone 17. Four models are expected: the "classic" iPhone 17, the Pro and Pro Max versions, but above all the mysterious iPhone 17 Air, which is said to be the thinnest smartphone ever designed by Apple.
Apple 2025 Keynote Dedicated to the iPhone 17Of course, the reason Apple's September keynote is the most watched each year is because of its official unveiling of the upcoming new iPhone. This year, the iPhone 17 is expected, with several versions to come. With a presumed thickness of only 5.5 to 6 mm, it would directly rival the Samsung Galaxy S25 Edge and its 5.8 mm thickness. In addition to its design, the iPhone 17 Air would feature Apple's latest technologies, including the A19 chip, a 120 Hz ProMotion display, and a 48-megapixel main camera sensor.
The other models will not be left behind, with many improvements expected in terms of photography (periscope zoom up to 8x, 8K video recording), performance (up to 12 GB of RAM) and battery life. The Pro range should also bring reverse wireless charging. Here is the expected lineup as every year:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
The most observant among you will have noticed that there will be no iPhone 17 Plus or iPhone 17 mini this year. Apple will instead focus on its brand new ultra-thin version called the iPhone 17 Air.
At the 2025 keynote, Apple is also expected to unveil new Apple Watches. While many Apple fans were disappointed by the lack of changes to the Apple Watch Series 10, the upcoming keynote may leave them wanting more. According to the latest rumors, the Apple Watch Series 11 won't represent a major upgrade for the popular smartwatch, but rather a minor improvement.
The Apple Watch Ultra is also rumored to be getting a new version. Simply dubbed the "Apple Watch Ultra 3," this upcoming generation is rumored to feature an improved screen with much thinner bezels for greater comfort and readability. A new chip is also rumored to be integrated for improved performance.
But the big new feature of the Apple Watch Ultra 3 would be a brand new connection mode, never before seen in a smartwatch: support for satellite connectivity. This network would allow you to use several of the watch's services (calls, messages, etc.) even when you don't have access to a nearby communications network.
AirPods Pro 3 are still highly anticipatedApple has been eagerly awaiting a breakthrough with the AirPods Pro 3 for several years now. It must be said that the second generation is still excellent today and easily ranks among the best wireless earbuds with noise cancellation.
Although the presence of the AirPods Pro 3 at the Apple keynote is still at the rumor stage, Apple is reportedly planning several improvements for this new generation.
On the software side, the company will present iOS 26 and its new look in more detail, but also, and above all, some advances in artificial intelligence, embodied by Apple Intelligence. According to rumors, Apple's AI will offer new advanced features for photography (real-time editing, magic eraser, etc.) but also for the user interface in general. This is reassuring after iOS 25's rather timid approach.
Artificial intelligence is expected to take a back seat during the evening, however, with Apple preferring to focus its announcements on new hardware rather than on advances in Apple Intelligence, whose new features are still planned for 2026.
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