Vermeil, brass, plated… what are the best alternatives to gold jewelry?

When Charlotte Chesnais launched a brand in her own name ten years ago, the jewelry designer, like many others, had little knowledge of metals. " Plated metal, pure silver, 18-carat gold, 24-carat gold, 9-carat gold, gold plated... It's hard to navigate. What mattered most to me then was the design of my jewelry. I naturally thought they would be gold. I fell off my chair at the prices when I went looking for manufacturers! " As early as 2015, a gram of gold was priced at around 37 euros, which is considered a record, and implies very high manufacturing, and therefore sales, costs. " What's the point of creating jewelry if women can't afford it? " she wonders. To appeal to as many people as possible, she turned to vermeil, " little known and yet hallmarked, therefore considered a precious metal ," she explains. I totally accept it in the store, it is placed before silver and just after gold...