Recommended Portfolio: The Secrets of Business Success

Former vice president of The Economist Group, Jeremy Kordi, compiles a summary that seeks to ensure that no aspect is overlooked in achieving success in business activities.

This is a practical manual with 100 tools, techniques, and strategies to improve sales performance, from prospecting to closing and customer loyalty. It is aimed at both beginner and experienced salespeople looking for a structured and applicable approach. The manual has several chapters, or 100 as its name suggests, in which it addresses the categories of necessary tools, such as having contact network maps and identifying connections on LinkedIn and professional networks. Additionally, the toolkit includes adaptive cold calling scripts or flexible scripts for cold calling. And the use of CRM for segmentation, that is, advanced filters to prioritize leads. Next comes the chapter on communication and persuasion, which includes the SPIN Technique (Situation, Problem, Implication, Need) to uncover deep needs. Then comes the essential: active listening with a mirror – repeating the customer's phrases to build trust. Storytelling with data is essential – using specific success stories in presentations. To move on to closing sales. This can be a time-sensitive closing—offers with a defined deadline. The "stacked yes" technique—in which questions are asked with phrases that gradually lead the customer to say yes. This can be combined with so-called "social proof," which consists of showing customer testimonials at the decisive moment. A deal isn't closed with a sale; afterward, it must be managed post-sale, with a follow-up system with automated reminders, as well as satisfaction surveys with incentives. This leads to the creation of loyalty programs based on value (not discounts). The book has some fundamental principles, which are customer focus: understanding their pain points and goals, not just selling; data-driven: using metrics to optimize each stage of the funnel; and adaptability: customizing tools according to the industry and type of customer.

'107 Days' by Kamala Harris. Publisher: Simon & Schuster

Former US Vice President Kamala Harris believes that leaving the decision to run for re-election in the hands of former President Joe Biden (2021-2025) was 'reckless', according to an excerpt from her new book, “the stakes were high. 'It's Joe and Jill's decision.' We all said it like a mantra, as if we were hypnotized.

"Was it a show of grace or recklessness? In retrospect, I think it was recklessness," she writes in her memoir, "107 Days." The title refers to the 107 days that passed from when Biden announced his resignation until the presidential election, which she lost to Donald Trump.

"A Brief History of Mexico," by Kathryn S. Blair. Publisher: Planeta

Planeta offers digital books in its online store: https://tiendadigital.planetadelibros.com.co/library.

There's the copy "A Brief History of Mexico" by Kathryn S. Blair, who worked in the U.S. for the Bureau of Latin American Affairs during World War II. It briefly covers the history of Mexico, from the Olmec culture to the contemporary era. It covers the pre-Hispanic era, New Spain, the War of Independence, the Reform War, the Porfiriato, the Revolution, the governments of Lázaro Cárdenas, and the six-year term of Carlos Salinas.

'Game Theory' by Arià Paco. Publisher: Anagrama

Ernest, the novel's protagonist, writes to someone he loves: he wants to tell her about his desire, he wants to remember the previous night, to celebrate it. But he can't do it. He can't talk about desire without getting caught up in self-justification and guilt, and so he calls on a narrator.

It tells his story: we meet Ernest as a child and witness his sexual awakening, with his first obsessions, the strange mechanisms of seduction, pornography, love, disappointments... We follow him throughout his youth until he falls in love with Aurora. It opens the door to the male narrative about heterosexual desire, about seduction.

'The Long Stain' by Stephen King. Publisher: Debolsillo

A disturbing futuristic novel where reality surpasses the most terrifying fantasy imaginable. The setting: an ultraconservative society that has taken its most perverse features to a climax, dominated by a police state. The event: the most extraordinary sporting competition, a grueling foot race where one slip could be the last. The competitors: one hundred teenagers chosen by lottery, determined to step over the corpses of their companions to reach the finish line. The prize: fame and fortune for the winner, that is, for the sole survivor... Only one will be the victor. The remaining 99 will die. CÉSAR GIRALDO, Portafolio sub-editor [email protected]

*With information from EFE