Educational campaign launched for sun protection from childhood
Sunscreen
iStock
In a world where sun exposure is increasing and prevention is not yet common, the Isdin brand, in collaboration with the Colombian League Against Cancer and with the support of educational institutions, teachers, and families , is launching a school campaign that seeks to make the use of sunscreen an everyday activity.
“Our main objective is to sow a seed of awareness in future generations. We want to make sun protection a daily habit. We educate so that a child today isn't a patient tomorrow. That's our commitment to the country,” says Mónica Romero, Marketing Manager at ISDIN.
The campaign, which will be implemented with more than 20,000 students across the country, includes awareness-raising sessions, interactive educational modules , and an innovative digital platform for teachers, providing them with pedagogical and scientific tools to teach skin care in the classroom.
The partnership with the Colombian League Against Cancer reinforces the medical legitimacy and social reach of this campaign.
YOU CAN READ: Extreme heat will intensify and climate events will increase in the next 5 years
According to recent figures from the League, skin cancer is one of the most common types of cancer in Colombia, and its incidence has been quietly increasing in recent years, especially in regions with high solar radiation.
Although diagnoses in childhood are not yet widespread, experts warn about the cumulative damage from early ages.
Sunscreen
iStock
"The lack of education and prevention in schools is a risk factor that we must address at its root. This campaign responds to that critical need," says Wilson Cubides, Executive Director of the Colombian League Against Cancer.
From scientific evidence to pedagogy, this strategy is comprehensive. The digital platform for teachers not only offers updated content validated by dermatologists, but also practical resources such as guides, activities, and teaching materials that facilitate its implementation at any educational level.
YOU MIGHT READ: EssilorLuxottica reveals its strategy to grow in the Colombian optical market
In addition to its educational focus, the campaign has a medium- and long-term national reach. Isdin works in partnership with government agencies to institutionalize the teaching of sun protection in the school curriculum.
"We dream of this becoming public policy. That skin health education becomes a basic right, not a privilege," the company explains.
Sunscreen
iStock
The impact is already tangible: parents reporting a change in their children's habits, teachers empowered with new resources, and children integrating sun protection into their daily routines. What began as a brand initiative has now become a movement for social transformation.
This effort has a strong emotional and human component. At each school they visit, the team collects stories that give meaning to the purpose.
A teacher in Bogotá, after receiving training, decided to implement weekly sessions on photoprotection with her students.
Portafolio
