Mexico will host THIS important forum at the Latin American level

According to a report published by a company dedicated to research and analysis to identify the latest trends and emerging startups in financial and technological ecosystems in different Spanish-speaking countries, Mexico is the second largest financial technology ecosystem in Latin America. .

One of the highlights of the report, produced and released by Fintech Radar Mexico 2025 by Finnovista , was the statement of the Current development and implementation of Artificial Intelligence (AI) in Mexico for making digital payments .

Mexico consolidates its second place with 803 active national fintech companies, accounting for 20% of the regional total, a figure surpassed only by Brazil, which reaches 24%.

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In total, Mexico has 1,104 fintechs operating, including the 301 foreign financial technologies with a local presence, representing 27% of the ecosystem, according to the report prepared in collaboration with Mastercard and Galileo.

This growth, driven by demand for digital services, low banking penetration, and entrepreneurial dynamism, serves as the backdrop for the joint Revolution Banking and Retail Forum, which will be held this Wednesday in Mexico City. .

For the first time in Latin America, this event will bring together representatives from the financial and commercial sectors to discuss common challenges surrounding digitalization, sustainability, and AI, in a day that seeks to showcase success stories and facilitate collaboration between industries facing similar pressures .

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In its 2025 version, the report also notes that 68% of these companies already use artificial intelligence, reflecting its role as a catalyst for innovation in the financial system.

Therefore, the forum will include presentations on the use of APIs, digital payments, blockchain, cognitive banking, and sustainable financial products . Representatives from Coppel Group, Banca Mifel, BBVA México and other institutions , in thematic blocks focused on automation, customer experience and cybersecurity .

Retail, for its part, is facing a parallel evolution. According to a study by PYMNTS Intelligence and Galileo, It is estimated that digital payments will represent 66% of the value of e-commerce and nearly 49% of in-person transactions in Latin America by 2030. .

In contrast, cash use in physical stores has fallen from 67% in 2014 to 25% in 2024, and is projected to decline to 17% over the next six years.

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This shift in payment habits is driving strategies such as 360° omnichannel, virtual assistants, video commerce, and AI-based hyperpersonalization , which are already being adopted by retailers.

During the forum, representatives of Mercado Libre, Coca-Cola FEMSA, Herdez Group, Danone and Axo Group They will share experiences on operational adaptation, automation, and consumer relations.

The growth of the luxury segment, driven by the digitalization of the shopping experience, as well as regulatory challenges related to data protection and sustainability, will also be addressed.

In addition to technology, the forum will focus on the regulatory challenges facing both sectors, with panels on regulatory compliance, business automation, and cybersecurity planned. These panels will feature speakers from Salinas Group, Farmapiel and Xcaret Group .

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The joint holding of the Retail Forum and Revolution Banking Mexico reflects a growing trend in the business environment, as sectors such as banking and retail share similar challenges in terms of digitalization, regulation, and customer experience.

According to the 2024 National Financial Inclusion Survey (ENIF), 76.5% of people aged 18 to 70 in Mexico have at least one formal financial product, such as a savings account, credit, insurance, or a retirement fund manager (Afore) .

This means that, according to the age range assessed by the ENIF, approximately one in four adults is still unbanked. The above is equivalent to a figure of more than 18 million people. .

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