Grupo Bimbo will invest more than $2 billion in Mexico from 2025 to 2028.

MEXICO CITY.- During the customary “People's Conference” of the president of Mexico , Claudia Sheibaum Pardo , José Manuel González Guzmán , president and general director of Grupo Bimbo , participated.

In his speech, González Guzmán reported that the Mexican bakery will invest $2 billion in seven states between 2025 and 2028 , creating some 2,000 direct jobs and 800 indirect jobs, as part of the Mexico Plan proposed by President Claudia Sheinbaum.

Grupo Bimbo announces a $2 billion investment by 2028; its executives say they fully trust President Claudia Sheinbaum's Plan Mexico. pic.twitter.com/ev4nPTV9oW

— JorgeArmandoRocha (@JorgeArmandoR_) July 17, 2025

José Manuel González Guzmán explained that this investment has three primary objectives: to increase its productive, technological, development, and innovation capacity; to become more sustainable; and to promote shared well-being to "spark growth and strengthen the national economy."

According to the executive, the investment announced by Bimbo, one of the world's largest bakeries, will be implemented starting this year and continuing through 2028, creating more than 2,000 jobs.

González Guzmán said that this investment is part of a series of actions through which the company "maintains its commitment to the well-being and progress of the country" and noted that it also supports federal government initiatives such as the package to combat inflation and the high cost of the Mexican basket .

"With the investment we are announcing today, we reaffirm our support for Plan Mexico," he emphasized.

#Morning | 🍞💼 | Bimbo is betting big on Mexico! Ximena Escobedo Juárez, head of the Office of the Ministry of Economy, announced a $1 billion investment in seven states. Thirty plants will be modernized, and the vehicle fleet will grow. 4,800 jobs will be created. The total number of jobs is now 1,600… pic.twitter.com/dUVw5tAgQk

— Lights of the Century (@lucesdelsiglo) July 17, 2025

For her part, Ximena Escobedo Juárez , head of the Productive Development Unit and head of the Office of the Ministry of Economy , specified that this investment will reach seven states in the country and nine municipalities.

He explained that the states that will primarily benefit from this investment are Baja California, Yucatán, Mexico City, Nuevo León, Querétaro, Puebla, and the States of Mexico.

Finally, Claudia Sheinbaum emphasized that this investment reflects the confidence that exists in the country among national and foreign business leaders.

"Contrary to popular belief that there is no investment, there is a very significant investment portfolio (…) that is being closely monitored, and particularly important Mexican companies like Bimbo have a very clear investment program (…) and that speaks to trust and a good relationship with the Mexican government," he concluded.

Mexico closed 2024 with a new all-time high in foreign direct investment (FDI), registering $36.872 billion , an increase of 2.3% compared to 2023, according to official data from the Ministry of Economy, although uncertainty over the threat of tariffs being imposed by the United States has significantly slowed the outlook for this year.

You might also be interested in : “ Businessman Roberto Servitje, co-founder of Grupo Bimbo, dies ”