Piadina Romagnola IGP: Piadina Romagnola PGI (PGI) strengthens its presence in Europe

The ADV campaign with ESM and Lebensmittel Zeitung continues

RIMINI, Italia, Feb. 26, 2025 (GLOBE NEWSWIRE) -- The international communication strategy of Piadina Romagnola PGI continues by extending the ADV campaign in the prestigious ESM (European Supermarket Magazine) and Lebensmittel Zeitung , a reference point for the distribution and retail sector in Europe and in particular in Germany, for the entire month of March.

The initiative is part of the "Choose the European Friendship" project, co-financed by the European Union , which aims to consolidate and develop the presence of Piadina Romagnola PGI on the European market , promoting its authentic value, certified quality and unique tradition. Thanks to this campaign, the Consortium for the Protection of Piadina Romagnola PGI reinforces its commitment to protecting and enhancing the product at European and international level , fighting imitations and guaranteeing consumers an authentic and safe product.

A strategic focus on Germany The German market is a key market for the export of Piadina Romagnola PGI, with a growing demand for PDO and PGI products. The advertising campaign in Lebensmittel Zeitung , one of the most important publications in the sector in Germany, will make it possible to reach distributors, buyers and strategic players, increasing the awareness and recognizability of Piadina Romagnola PGI among an increasingly wider audience.At the same time, visibility in ESM (European Supermarket Magazine) will ensure targeted coverage at European level, involving the main players in the wholesale and food trade.

The ADV campaign goes hand in hand with the protection and safeguarding work carried out by the PGI Piadina Romagnola Consortium both in Europe and worldwide. The aim is to guarantee the protection of the PGI designation against counterfeiting and to raise awareness of a product that is synonymous with Italian excellence.

Press Office: - SECNewgate Italia - Giorgia Rizzi [email protected]://www.piadinaandfriends.com/

Information related to the Consortium for the Promotion and Protection of Piadina Romagnola PGI

The Consortium for the Promotion and Protection of Piadina Romagnola PGI was created to promote and enhance Piadina Romagnola (also called Piada Romagnola) and the variant of Piadina or Piada Romagnola alla Riminese (Rimini-style flatbread), and to enforce the regulations and reference text for the production of Piadina according to the traditional recipe. The Consortium's efforts led to the recognition of the Protected Geographical Indication (IGP) on 24 October 2014. The Consortium currently includes 12 companies in the Romagna region of different sizes and from the artisanal, industrial and kiosk sectors. For these companies, the Consortium acts as an intermediary and representative.

Funded by the European Union. The views expressed are those of the author and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible.

A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/5da461c3-0c06-4a39-843c-df52fab13a4b