BVDW survey: Germans are happy to share their data for personalization purposes.
Personalized offers are even more popular with Germans than data protection.
The German population is generally considered very sensitive when it comes to data privacy. However, when it comes to advertising, news, and streaming, most seem to set aside their concerns in favor of personalized content, as the German Association for the Digital Economy (BVDW) observes.
In collaboration with Kantar Media, the association conducted a representative online survey of 1,000 internet users.
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