Where Hotels Can Find Growth: Live Events, Social Commerce, Smarter Loyalty

The hotel industry in 2025 faces a complex economic landscape, but forward-thinking brands that lean into loyalty, luxury, and live tourism are finding opportunity amid disruption.

While the appetite for travel remains high, especially among younger and more affluent consumers, the hotel industry faces significant economic and geopolitical headwinds.

Skift Research’s latest report on the industry – Hotel Outlook 2025 Amid Disruption and Opportunity – outlines how brands are adapting through pricing strategies, new revenue streams, personalized guest experiences, and a renewed focus on loyalty and technology.

While performance indicators such as RevPAR are softening, ADR remains elevated due to constrained supply and inflationary pressure.

Luxury, in particular, remains resilient. But the definition of luxury is changing. Today’s high-end traveler is drawn not to opulence, but to “quiet luxury,” characterized by personalized service, authenticity, and emotional re