Trip.com’s AI Looks to Shrink Planning Work: Answer Three Questions, Get a Bookable Trip

Trip.com Group’s latest AI push reads like a bet on doing more with less. The company is trying to shrink the work a traveler must do to plan a trip. Answer three simple questions — destination, length, travel style — or drop in a single image. The system then serves a full, bookable itinerary.

The company ties those quick inputs to real booking data, that includes verified inventory, live prices and availability, and millions of internal signals. This ensures suggestions are meant to be actionable, and not just aspirational.

The company also hands control back to users. The itinerary is only a starting point. Travelers can edit routes on an interactive map, swap attractions, and call in a human agent to polish details. That combo of automated speed plus human finish is where the company is trying to find its edge.

In its latest earnings call, James Liang, co-founder and executive chairman of Trip.com Group, said the upgraded Trip Planner, a on