Inside Asia Pacific’s Lifestyle Hotel Surge, And Who’s Leading It

Lifestyle hotels in Asia Pacific are no longer a niche. They’re now part of the mainstream. It would be interesting to see how traditional hotel brands adapt to this.

Asia Pacific has seen a huge jump in the number of lifestyle hotel rooms over the past decade. Nearly 65,000 lifestyle hotel rooms have been added in the region since 2014, a fourfold increase, according to a report released Wednesday by real estate consultancy JLL.

Lifestyle hotels, properties that focus on design, local experiences, and communal spaces, now make up a noticeable share of new hotel development. JLL projects that between 2025 and 2027, lifestyle hotels will account for 6%-9% of all new hotel openings in the region. While that might not sound like much, the category is growing quickly. JLL estimates a 34% increase in lifestyle hotel supply by 2027.

Ten new lifestyle hotel brands are expected to enter Asia Pacific by 2027, many of them from Europe and the Middle East. International brands already dominate the market, accounting for over 80% of lifestyle hotel rooms.

Marriott International leads the region with 11 lifestyle brands, inc