Experiences Is a $1 Trillion Market: How Much Can Airbnb Get?

Airbnb’s latest push into locally run experiences and on-demand amenities marks a strategic move to capture more of the $1 trillion travel experience economy.

Airbnb on Tuesday unveiled the much-anticipated relaunch of its experiences offering. Airbnb will add more options for large attractions – particularly through guided tours — though there remains a focus on niche, curated, and locally run experiences.

The company also debuted a new services product, which allows consumers to order hotel-like amenities to their Airbnb. And these services aren't just for travelers: Local residents can also order them.

The numbers are potentially big: Airbnb said it would invest up to $250 million and CEO Brian Chesky has previously talked about a goal for launching businesses that could do $1 billion a year in revenue. Do these new offerings check that box?

We look into both these opportunities in more detail below.

Skift has long written about the lucrat