Delta CEO Doubles Down on Premium: 95% of Revenue From $100k Travelers

Delta Air Lines CEO Ed Bastian said Wednesday that the vast majority of the carrier’s revenue comes from households earning at least $100,000 a year.

“Over 95% of our revenues come from households that earn $100,000 or more a year. By the way, that's not an elitist definition,” he said at the Economic Club of Washington, D.C. “That's over 40% of the households in our country. That cohort since Covid has accumulated over $30 trillion of incremental wealth, real estate, the market, cash earnings sources, and so they're spending, and they're continuing to spend, and we see it in our premium products.”

Bastian said this shift largely explains why the