Capella's Break-Out Year: Four Openings, Two Brands, Cracking Luxury’s Toughest Challenge

The Singapore-based hotel group expands its portfolio while expanding a second brand, demonstrating that growth and craft excellence aren't mutually exclusive.

Capella Hotels may be solving luxury hospitality’s toughest equation: maintaining intimacy while scaling. The Singapore-based group is doubling its footprint in 2025, adding four properties across Asia while simultaneously developing Patina, their cultural-centric second brand, into urban markets.

Rather than the blitzscaling approach of larger competitors, the expansion reads as craft-paced growth. Each new property targets underserved markets with distinct positioning, suggesting the group has found a sustainable way to grow without losing what makes them special.

"Guests aren't collectors of luxury hotels, they're collectors of meaningful contexts," explains Cristiano Rinaldi, President of Capella, articulating a mindset that seems to be resonating with discerning travelers and addressing a key tension facing luxury hospitality.

This intent is evident in Capella's newest properties. Capella Taipei, which opened in April as the city's first luxury hotel debut in several years, immediately filled a void in Taiwan's economic and cultural capital. The 86-key property, designed by And