Brand USA Lays Off 15% of Staff, Shuts Down Streaming Service: Scoop

Brand USA has laid off 15% of its staff and reorganized operations after its federal funding was cut by 80% in July in the "One Big Beautiful" tax and spending law.

The job cuts haven't been previously reported and include 12 layoffs across several departments and job categories.

Brand USA has also shut down GoUSA TV, its ad-supported streaming service that promotes in-bound tourism on platforms such as Roku, Apple TV and YouTube.

"Brand USA has recently completed a corporate reorganization that streamlines operations and combines departments to better align with cur