I Took Google's New Try On Feature for a Spin -- It Was Fascinating (and Hilarious)

Online shopping often feels like a shot in the dark. It's hard to predict how an outfit a model is wearing will fit me. But at Google I/O on Tuesday, I demoed a new feature called Try On that uses AI to show you how a dress, shirt, skirt or pants will actually look on you. I was surprised, and also incredibly amused.

After posing for a quick photo, a Google employee showed me different clothing options in the Shopping tab. I settled on a cute long-sleeved denim jumpsuit, tapped it and uploaded my photo. After about 30 seconds, my real-life floral jumpsuit was replaced by the denim one. The generated image looked impressively real: the sleeves were perfectly tailored, the collar was popped and my pink headscarf (which I was wearing in real life and Gemini thankfully kept on) was neatly tucked in.

"It actually looks like I'm wearing it," I said in amazement. "I'm quite impressed." It even added a purse in my right hand, which was a funny touch.

Try On is powered by Google's custom image generation model, which can demonstrate how materials drape, fold and stretch on different body types. It's available now in Search Labs, which lets people try out Google Search features before they roll out to the masses.

After opting into the feature, you'll see an icon that says "try it on" when browsing for clothes in Google. Upload a full-length photo of yourself (ideally with good lighting and fitted clothing), and watch in wonder as that dress or shirt miraculously appears on you. You can also save the generated image and share it with friends.

Of course, I had to have some fun with Try On. As someone who wears hijab, I only wear long sleeves and long pants when I'm out and about. So I decided to test the feature and see what it would do if I picked a pink sleeveless dress. The result was hilarious.

It did in fact expose my arms (or what it thinks they look like), and also added some random bracelets and a watch that I was definitely not wearing in real life. Thankfully, it kept my headscarf on (which perfectly matched the pink dress), but that only made for a more hilarious juxtaposition with my exposed AI skin. Well, at least it maintained the dress's accuracy.

If you're worried about privacy concerns, my colleague Katelyn Chedraoui reached out to Google to ask about Try On's privacy policies. In response, a Google spokesperson said: "Your uploaded photo is never used beyond trying things on virtually, nor is your photo used for training purposes. It is not shared with other Google products, services or third parties, and you can delete or replace it at any time."

So, if you're keen to see how that outfit you would totally wear -- or totally wouldn't -- looks on you, look no further than your phone; no fitting room required. Personally, I look forward to trying on more outfits, both appealing and ridiculous, just for the heck of it.