Tom Holland Unveils Spider-Man <em>Brand New Day</em> Costume: What It Means for <em>Avengers: Doomsday</em>

In the canon of all-time best superhero costumes, Spider-Man is easily in the top three. Only a visionary like Steve Ditko could have "drawing Spider-Man" as a desk assignment and come up with bright blue, scarlet red, and a wildly intricate pattern of black webbing. For decades, the Marvel icon has seen many versions of his costume on the big screen, all of them close to nailing it. Though the broad strokes stay intact, there's always some extra detail that tells the audience, This is no comic book.

Now, with Spider-Man: Brand New Day—currently in production and slated for release on July 31, 2026—Spider-Man's costume is the closest it's ever been to looking ripped from the page. On August 2, Sony released a first-look preview of Tom Holland wearing his new threads for Brand New Day, Holland's fourth solo Spider-Man movie. The teaser was just the prelude to a weekend torrent of paparazzi photos taken of the set in Glasgow, Scotland, with Holland wearing his costume in broad daylight. You need only type "Spider-Man suit" in the X search bar to see picture upon picture of Spider-Man. (Someone tell J. Jonah Jameson!)

While exact details about the suit aren't public, the many photos show a suit seemingly made of real spandex that wrinkles and stretches with Holland's dynamic poses. There is also little, if any, of the needless trims and lines that plague many outfits in the Marvel Cinematic Universe. This isn't tight-fitting body armor or layered leather. This is cloth.

This back-to-basics approach speaks to Spider-Man's humble place in the MCU. The movie is expected to pick up from Spider-Man: No Way Home, which ended with Doctor Strange using magic to wipe out everyone's memory that Spider-Man's real identity is Peter Parker. In fact, the world has forgotten about Peter Parker, period. Peter exists with nothing to his name, not even his high school record; at the end of No Way Home, Peter moves into a rundown apartment with GED workbooks. Truly, Peter has to start over as a total nobody.

But Peter doesn't stop being Spider-Man. Even without the fancy Stark suits, Peter still upholds the mantra of "with great power comes great responsibility" and sews his own costume that audiences see him swing around in during the closing moments of No Way Home. With Brand New Day, that costume returns, along with a classic web shooter that, again, looks mighty close to what Spidey has rocked in comics for decades.

The full plot of Brand New Day isn't yet known. But the premise has its roots in a 2008 storyline in The Amazing Spider-Man, also titled "Brand New Day," which saw Peter strike a deal with the demon Mephisto. In exchange for the survival of a wounded Aunt May and for the world to forget he's Spider-Man (after he unmasked in the 2006 crossover Civil War), Peter Parker gives up his marriage to Mary Jane. The comic "Brand New Day" essentially restores the original status quo to Spidey's universe, allowing him to once again operate with a secret identity and pine for Mary Jane from afar. (That is, if he remembers her at all.)

Brand New Day, the movie, is taking its cues from those comics. Holland's Spider-Man is back to being anonymous, although Aunt May (Marisa Tomei) is still dead and his girlfriend MJ (Zendaya, expected to reprise her role in Brand New Day) is now a stranger. Such is life for Spider-Man before Avengers: Doomsday, the next Avengers movie scheduled to release, on December 18, 2026. When Spider-Man inevitably meets an eerily familiar Doctor Doom in Avengers: Doomsday, a villain who bears the face of his old mentor, it will be a hell of a moment for Spider-Man to confront him in his own handmade costume instead of a hand-me-down from Stark Industries R&D. In more ways than one, it's truly a brand new day for Spider-Man.