This Affordable Japanese Skincare Brand Is Solely Responsible for My Skin's Recent Glow Up
I know I write about the best skincare brands daily, but the truth is, when it comes to my skincare routine, I'm very selective about which products I use. In fact, I can probably count the brands on one hand that I would trust to take care of my complexion. The thing is, I have very sensitive skin. It can get dry and irritated over the smallest change to my products or ingredients, so I'm careful about what I introduce into my routine. That being said, there's one skincare brand that I know I will never have a problem with, and that's Curél.
In my opinion, this affordable Japanese skincare brand isn't talked about enough in the UK, and I'm on a mission to change that. The whole range has been designed with sensitive skin types in mind, and each formula focuses on supporting the natural ceramides in the skin (these ceramides play a vital role in keeping our skin moisturised). Most products come in at around £25 and under, meaning you don't have to break the bank in order to have a happy, hydrated complexion.
I'm always shocked by how glowy my skin looks after using Curél products, so I thought it was about time that I rounded up my go-to formulas for you to shop.
My skin always looks so glowy after applying Curél skincare.
The Best Curél Products, Tried & Tested1. Curél Moisture Facial Milk
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
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