Taylor Swift Debuts Dark Brunette Hair Transformation in Music Video

Taylor Swift certainly had a wig$ li$t.
Indeed, when fans watched the music video for “The Fate of Ophelia”—the lead track off of her newly-released 12th studio album The Life of a Showgirl—they were treated to eight different hairstyles from the 35-year-old.
Perhaps the most notable shift from her typical dirty blonde hairdo was a stunning dark brown, shoulder-length hairstyle that she sports while laying down in a backstage scene, wearing a dress made of ropes that wrapped around her body and extended into the rafters.
As Taylor sings the bridge of the song, which appears to be about her fiancé Travis Kelce—”Only you possess the key / No longer drowning and deceived / All because you came for me”—she lifts into the air and out of frame by the ropes.
Earlier in the music video, the “Opalite” singer sports another, lighter brunette hairstyle while dancing in a dark panel chainmail-style dress with background dancers in identical outfits.
Other hairstyles from the Ophelia-inspired song—a reference to a character from William Shakespeare’s Hamlet, who faces a tragic death—include a platinum blonde pinup-style wig and a curly red-headed look that is reminiscent of fellow pop star Chappell Roan.
Beyond the head-turning hairdos, Taylor made sure to include a few Easter eggs in the music video, as she is wont to do. Indeed, halfway through, a director’s clapperboard appears with multiple phrases on it, including “Sequins are forever,” “Featuring Kitty Finlay” and “Take 100.”
The first is a reference to lyrics from the chorus of the album’s title track “The Life of a Showgirl,” which is a duet with Sabrina Carpenter. Kitty Finlay appears to be the name of Taylor’s showgirl character in the music video, likely inspired by her mom Andrea Swift's maiden name and a nod to Taylor's grandmother Marjorie Finlay, who was an opera singer.
Finally, referring to the scene as the 100th take could be referencing the “Keep it 100” lyrics from “The Fate of Ophelia,” which is also the combination of Travis’ football jersey number 87 and Taylor’s favorite number 13.
Read on for a full decoding of The Life of a Showgirl.
The opening song on Taylor Swift's The Life of a Showgirl references the character Ophelia from William Shakespeare's Hamlet, who faces a tragic fate.
According to the song's lyrics, Taylor "might've drowned in the melancholy" if she hadn't been saved by her true love.
"I heard you calling / On the megaphone," Taylor sings. "You wanna see me all alone."
The lyrics appear to be a nod to Travis Kelce calling Taylor out on his New Heights podcast for not meeting him at her Eras Tour, which is how their romance began.
"I swore loyalty to me, myself and I," the lyrics continue. "Right before you lit my sky up."
Before meeting Travis, Taylor was fresh off a breakup from Matty Healy, having declared herself one of the "independent girlies" in July 2023.
But after Travis went to her concert in Kansas City that same month, sparks began to fly.
Now, Taylor's fiancé is even in on her Easter egg game, teasing "The Fate of Ophelia" lyrics on Instagram back in July. (Had some adventures this offseason," he captioned pics with Taylor, adding, "Kept it [100].")
How does that connect to Taylor's song? Well, as the lyrics go, "You dug me out of my grave and saved my heart from the fate of Ophelia / Keep it one hundred."
Taylor gives a nod to another famous showgirl, the late Elizabeth Taylor, in the second song on the album, even naming Elizabeth's favorite places, Paris' Plaza Athénée as well as Los Angeles' Musso & Frank's.
In the lyrics, Taylor also draws parallels between her and the Cleopatra actress. Like Taylor today, Elizabeth often made headlines for everything from her love life to her dazzling outfits.
But, as Taylor notes in her song, "Oftentimes it doesn't feel so glamorous to be me."
In upbeat "Opalite," which Travis previously revealed as his favorite Showgirl song, Taylor references their love story.
After weathering her fair share of lightning strikes in relationships, now Taylor's sky is calm, it's opalite, with Travis.
"I had written down the word opalite because I learned that it's actually a manmade opal," she revealed on Capital radio. "Travis' birthstone is opal, so that I've always fixed on that, I've always loved that stone."
As for the meaning behind the synthetic glass gemstone? "I thought it was a cool metaphor that it's a manmade opal and happiness can also be manmade, too."
However, it's not without some bite, as Swifties think Taylor shaded Travis' ex Kayla Nicole in the lyrics by hinting the NFL player felt kind of like a prop in her social media pics.
"You couldn't understand it / Why you felt alone," she sings, seemingly to him. "You were in it for real / She was in her phone."
The song goes on, "You were just a pose / And don't we try to love love / And give it all we got / You finally left the table / And what a simple thought / You're starving 'til you're not."
While Taylor, Max Martin and Shellback are credited as Showgirl writers, the late George Michael receives a posthumous credit on "Father Figure" because the song includes an interpolation of George's 1987 track of the same name.
George's team even gave their stamp of approval, writing on Instagram Oct. 2, "Thank you @taylorswift for including George in such a special moment."
Fans speculate that the first half of the song is written from the perspective of Big Machine Records' Scott Borchetta, who sold Taylor's masters to Scooter Braun, before switching to Taylor's perspective on her reclaiming them.
Taylor herself admitted that the song was "written in character."
"That was a fun one to write," she said on BBC 1 Radio. "It's a very different way of using the idea of a father figure to king of talk about power, power structures, and the flipping of the power dynamics."
Plus, she's "pretty proud" of a specific NSFW line about making deals with the devil because "my d--k's bigger."
We've reached track five on Showgirl, known to be the spot on an album that Taylor reserves for her most heartbreaking songs.
In "Eldest Daughter," Taylor, who Andrea Swift and Scott Swift welcomed before also becoming parents to Austin Swift, sings about navigating all of life's highs and lows, but always sticking with the ones she loves.
"Cause I'm not a bad bitch / And this isn't savage / And I'm never gonna let you down,” the lyrics note. “I'm never gonna leave you out / So many traitors / Smooth operators / But I'm never gonna break that vow."
Track six on Showgirl tells a story of regret over a romance that didn't quite get off the ground. The lyrics are filled with nostalgia, "Have fun, it's prom / Wilted corsage dangles from my wrist / Over his shoulder I catch a glimpse / And see...You looking at me / And it was not an invitation / But as the 50 Cent song played / Should've kissed you anyway."
Taylor's longtime best friend Abigail Anderson (of "Fifteen" fame) gets a nod in these heartbreaking lyrics of loss: "When I left school, I lost track of you / Abigail called me with the bad news / Goodbye, and we'll never know why."
Fans think the tragic song was written about her late school friend Jeff Lang, who died in 2010 and is believed to have inspired her prior song "Forever Winter."
"I didn't know / You were breakin' down / I'd fall to pieces on the floor / If you weren't around," she sings on the Red era song released from the vault in 2021. "Too young to know it gets better / I'll be summer sun for you forever / Forever winter if you go."
"Actually Romantic" is not actually about a romance, per se. Rather, it's a response to an unnamed person who, according to the lyrics, has spent a lot of time talking about Taylor.
"High-fived my ex and then you said you're glad he ghosted me," Taylor sings. "Wrote me a song saying it makes you sick to see my face / Some people might be offended / But it's actually sweet."
While Taylor rarely reveals who a song is written about, many fans on social media believe it was inspired by Charli XCX, who opened for Taylor on her Reputation Tour and is friends with Taylor's ex Matty and his fiancée Gabbriette Bechtel.
When Charli—who is married to Matty’s The 1975 bandmate George Daniel—released brat in June 2024, there was speculation that her song "Sympathy is a Knife" threw shade at Taylor. However, two months later, Taylor seemed to put rumors to rest by sharing her praise for Charli.
“I’ve been blown away by Charli’s melodic sensibilities since I first heard ‘Stay Away’ in 2011,” Taylor told New York magazine in an article published Aug. 26. “Her writing is surreal and inventive, always. She just takes a song to places you wouldn’t expect it to go, and she’s been doing it consistently for over a decade. I love to see hard work like that pay off."
Another easter egg it could be about Charli? The Spotify cover image shows Taylor holding an apple, the title of Charli's 2024 viral song.
E! News has reached out to reps for comment on the speculation and has not heard back.
On the very top of Taylor's wish list? A forever with Travis. That includes starting a family.
"I just want you," she sings. "Have a couple kids / Got the whole block looking like you."
The artist even admitted it's one of her favorite tracks on the album.
"That was the one that made me know we were done with the record," she told Magic radio. "It's really emotional. It's a very accurate stance on where I'm at in life. So, it was a feeling of, 'We're done now.'"
According to Taylor, wishing on a star "never did me any good" when it came to love. But now, with Travis, she doesn't even need to knock on wood.
"Girls, I don't need to catch the bouquet," she notes in the lyrics, "to know a hard rock is on the way."
And she was right. Taylor and Travis announced their engagement in August 2025 after two years of dating.
The song—which contains many sexual innuendos—also includes a nod to New Heights, which Taylor credits for the start of their relationship.
In track 10, Taylor is taking someone under her wing after they've been canceled, something she too has experienced.
"Come with me, when they see us they'll run," she advises. "Something wicked this way comes / Good thing I like my friends cancelled / I like 'em cloaked in Gucci and in scandal."
Fans have speculated the track may nod to her controversial friendships with Brittany Mahomes or Blake Lively.
For the singer, she shared it's rooted in her empathy after experiencing her own public downfall, likely referring to the Kim Kardashian and Kanye West feud of 2016.
"Having had my own experiences with mass judgment and being at the center of many dramatic, scandalous moments in my career, where people were all weighing in at once or at least it felt like that," she told Amazon Music, "having had those experiences, it makes me move through the world a little bit differently."
Taylor continued, "And when other people go through it, you find yourself thinking about how they're probably gonna get smarter because of this. If they can get through it, if they can be tough enough, they can actually learn some things through this process."
"Cancelled!" is ultimately about "how I don't just naturally cast people aside just because other people decide they don't like them. I make my own decisions about people based on how they treat me within my life and their actions."
"Honey" is as sweet as it sounds. In the 11th track, Taylor sings about how Travis has been able to redefine her vocabulary. Instead of having bad memories tied to words like "honey" and "sweetheart," Taylor now thinks of Travis.
"Redefine all of those blues / When you say 'honey,'" Taylor croons. "Summertime spritz, pink skies / You can call me 'honey' if you want / Because I'm the one you want."
In fact, Travis did call Taylor "sweetie" during her debut appearance on New Heights in August.
For her final act, Taylor teamed up with friend Sabrina Carpenter.
The lyrics tie together with "Elizabeth Taylor," giving a glimpse behind-the-scenes of a showgirl. While it may seem glamorous, there's always a price to pay, and the seasoned showgirl has to let the budding star know.
And the lyrics paint a picture, "She said, 'I'd sell my soul to have a taste of a magnificent life, that's all mine' / But that's not what showgirls get / They leave us for dead."
In the end, after learning about the life of a showgirl, they join together for a final bow, "That's our show / We love you so much, goodnight!"
"It's a song about meeting one of your idols and instead of being what you thought they would be, they warn you against following in their footsteps, because they just want to be honest with you about how hard this industry is," she told Magic radio. "And you do it anyway."
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