Not Even Kendall Jenner and Her Model Peers Can Save the ‘Atrocious’ Prada Fall 2025 Campaign

Prada campaigns just don’t quite hit like they once did. As co-creative directors of the Italian label, both Miuccia Prada and Raf Simons have made no attempt to hide the fact that they favor a select rooster of photographers for the campaigns. Talent like Willy Vanderperre and Steven Meisel are just two of the duo’s favorites, in addition to Oliver Hadlee Pearch. Fresh from capturing the Summer 2025 campaign offering, the British photographer is back for the Fall 2025 season. Over 20 models were cast as the faces and embodiment of the Prada campaign, including Julia Nobis, Kendall Jenner, Lina Zhang, Loli Bahia, Noor Khan, Sora Choi, and Awar Odhiang (to name a select few). The models come together within a stark white studio space, captured walking in unison and the same direction for the campaign entitled “Prada Motion Pictures”.

“Diabolical, in every possible sense,” quipped FashionFanatico straight away.

“Those images look atrocious,” thiago cried out.

“This campaign does not suit the collections one bit. I was expecting something dark and moody. Instead, we got Benetton without the joy and warmth,” shared a disapproving GivenchyHomme.

“No words to describe how bad this is,” Mrs.T shrieked in disbelief.

Vogue28 commented: “This is the Prada that I hate, in all honesty. Why even bother with a campaign? What a total waste of a photoshoot. The casting is horrible, and so random, with Kendall Jenner seemingly just added for good measure or exposure. Atrocious photography from Oliver Hadlee Pearce too.”

“I miss the days when effort was put into campaigns,” sighed prylvi.

See more of Kendall Jenner and the gang from the Prada Fall 2025 campaign and join the conversation, here.