Jon Hamm’s Apple TV Series Quietly Revives Maserati’s Coolest Coupe

Picture this. You’re rich, divorced, unemployed and your life is going to the dogs. Regardless of this mess, you choose NOT to sell your sports-car. Why? Because it’s a major vibe.

In a time when every Hollywood driveway is slowly becoming a showroom of Teslas and over designed EVs, Jon Hamm steers in a different direction.

His character in the Apple TV hit Your Friends & Neighbours drives an ageing black Maserati GranTurismo, and it’s a masterstroke. While everyone else is glued to touchscreens and talking about charging speeds (enter his mates Rolls Royce Spectre), Hamm’s cruising in something that actually still stirs the soul.

Even 15 years on, the naturally aspirated V8 sounds better than anything else on the road. No faux engine noise, no synthetic whooshing, just a proper mechanical soundtrack courtesy of Ferrari’s engineering influence. It sounds like something from a different, better time.

When Maserati launched the GranTurismo in 2007, it was never meant to be the sharpest performance car on the road. It wasn’t chasing lap times or Nürburgring records. It was a posers car, which to be fair it did incredibly well.

Designed by Pininfarina, it had proportions that stopped people mid-sentence. Long bonnet, sweeping profile, tucked-in rear. It was and still sex on four wheels. And when you turned the key, mamamia that sound was absolutely hevenly.

At its core was a Ferrari-derived V8 that evolved from 4.2 to 4.7 litres over the years. It wasn’t the fastest engine, but it had character the kind you don’t get from forced induction or todays numerous electric motors. It had soul, baby.

The infotainment aged like yoghurt but none of that has ever mattered because its not why you buy the car. It’s a statement and remarkably timeless in its design.

It’s just a shame Maserati has dropped the ball on so many car releases since then. TBH nothing other than the M20 has even some close to the appeal of the GranTourismo.

That’s exactly why it makes sense in Your Friends & Neighbours. Hamm’s character isn’t flashy. He’s not chasing trends. He’s just a guy who want a nice car to get to and from work in New York City and keep up with the Joneses.

The GranTurismo is a symbol of that a beautiful, slightly unhinged machine that doesn’t apologise for being what it is. And it’s better than anything new in its price range for one simple reason. It makes you care.

And today, it shows. A well-kept GranTurismo still turns more heads than most modern cars twice the price. It carries a kind of low-key glamour that no new software update can replicate and costs stuff all on the second hand market.

In a world obsessed with the new, this old clunker is a reminder that some things don’t need fixing. They just need fuel, a clear road, and someone with enough taste to keep them alive.