IVE's Wonyoung Talks Summer Fashion Trends, Personal Style, and Being a Tommy Girl
IVE member Wonyoung stars in Tommy Hilfiger’s new Tommy Girl capsule collection campaign, just days after being named a brand ambassador for the American designer. The K-pop idol joins forces with Samara Cyn, Lindsay Vrckovnik, and Eniola Abioro, led by guest creative director Aleali May, to celebrate the brand’s 40th anniversary with a blast from the past.
Inspired by the ‘90s perfume of the same name, the Tommy Girl Capsule Collection includes spring and summer-ready pieces that give the preppy varsity trend an edge with relaxed, street-inspired denim. It’s all pulled together with Tommy Hilfiger’s classic colors and logo.
“Originally launched as a fragrance, Tommy Girl quickly became a pop culture touchstone, with iconic campaigns that captured a new kind of American cool: vibrant, bold and full of personality,” the press release says. “Now, that spirit returns, reimagined for today as a capsule collection.”
Courtesy of brand.
“To me, Tommy Girl has always been a movement — an attitude that defined a generation and continues to evolve with the next,” May says. “As the first guest creative advisor, I’m proud to be part of shaping its legacy for today. This isn’t about nostalgia — it’s about celebrating every girl’s way of being unapologetically herself."
Before the launch, Teen Vogue caught up with Wonyoung to learn more about the collection, how to style it, what’s coming up in fashion, and what personal style is all about. Read our Q&A with the star below.
Teen Vogue: What’s your favorite piece from the collection and why? How do you wear it and style it?
Wonyoung: The red varsity bomber is such a standout. It’s vintage-inspired yet totally new and has this striking shade that makes everyone’s attention shift to you when you walk into the room. I love styling it with the ruffled denim mini skirt from the collection for a cool take on sporty style.
Courtesy of brand.
TV: What stands out most to you about this collection? What do you think might inspire some major summer trends?
Wonyoung: There's this retro-modern vibe that just feels so right for this moment. I love the bright graphics, baggy denim, and vibrant color – they give a nod to the ‘90s but feel super fresh. It’s fun, confident, and really pops. To me, Tommy Girl isn’t just a look, it’s a fearless attitude. And that kind of energy never goes out of style.
Courtesy of brand.
TV: How has your style changed since you were a young girl?
Wonyoung: It’s definitely evolved, but one thing that always stayed true is using fashion to show who I am. These days, I’m mixing the unexpected, playing with contrasts, and blending strength with softness. I’ve always loved prep, but it’s more fun when you don’t follow the rules too closely. I like to twist it in my own way. Style is all about confidence, and now I trust my instinct to wear what makes me feel most like me.
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