Gwyneth Paltrow and Apple Martin Star in GapStudio’s Fall Campaign—Shop the Latest Collection

This week, GapStudio released its Fall/Winter 2025 Collection 3 with a campaign starring Gwyneth Paltrow and her daughter, Apple Martin.
With 38 pieces, the collection features satin midi dresses, maxi slips, sheer turtlenecks, and matching sets—designs inspired by both romanticism and minimalism, described as "classics made to wear and share."
“This collection is a capsule wardrobe that feels personal and endlessly adaptable,” Zac Posen, EVP and Creative Director of Gap Inc, said in a press release. “We drew from the optimism of the ‘60s and the cultural energy of downtown New York in the ‘90s, a moment when modernism and nostalgia collided to create a new style language. Every piece carries presence, from tailoring that frames the body to fabrics designed for movement and dimension. These are clothes made to live with you, day after day, season after season.”
Below, the chicest pieces from the collection.
whowhatwear