A New Low? Kylie Jenner Joins Lou Doillon, Rila Fukushima & More in the ‘Disaster’ of a Fall 2025 Miu Miu Campaign

Make no mistake that Miuccia Prada knows a thing or two about creating hype when it comes to casting Miu Miu’s advertising campaigns. Over recent seasons, the iconic Italian designer has endorsed brand ambassadors like Emma Corrin, and for Spring 2025 set her sights on the daughter of Nicole Kidman and Keith Urban: Sunday Rose Kidman Urban. The campaign for the Fall 2025 season is no different in terms of buzz, with Mrs. Prada calling upon Kylie Jenner, Lou Doillon, Rila Fukushima, Myha’la Herrold, Towa Bird, Cortisa Star, and Yura Romaniuk. The eclectic cast comes together before the lens of the photographer Lengua, and each styled by Lotta Volkova throughout the series of images “where beauty is amplified, singularity is celebrated, individuality is upheld”.

Swizzie instantly used the word “horrible” to describe the campaign with forum member Thefrenchy throwing “disaster” into the mix too.

“Miu Miu used to have such stellar castings and settings,” cried out WAVES.

Also far from overjoyed at the sight of the campaign was Avonlea. “Why does everything has to look like sh*t nowadays? People have no ambition anymore? It’s everyone, old and young, established and those who just started,” he called out.

“I’m not sure that choosing Kylie Jenner to be in this campaign would help Miu Miu stay at the top, and will probably do the contrary, I can’t think of a worse Miu Miu girl,” voiced carla56.

“The set is making me want to throw up,” MDNA declared in disgust.

“Terrible campaign, beyond plain and unflattering. Bad angles. It wasn’t a great collection anyway,” oioioi chimed in.

See more from the Miu Miu Fall 2025 campaign and join the conversation, here.