The new job of the legendary name of tennis has been announced

WeWard is a free app that rewards users for the steps they take, and it currently has 20 million active users. Venus Williams released a special promotional video to announce the collaboration. The video shows the tennis legend using the app to track her steps and celebrating during a match when she reaches her goal.

The partnership isn’t just limited to an advertising campaign. WeWard has pledged to donate €25,000 to Williams’ charity of choice, CARE. CARE is a global nonprofit that supports women and combats poverty. The donation will be used for a wide range of purposes, from improving healthcare to increasing access to education.

Not content with that, WeWard is launching a special one-month event to mobilize its users. Within the scope of this campaign called the 'Venus Williams Championship', the donation amount will be gradually increased thanks to the total steps taken by the application users. If the final step target is completed, WeWard will donate a total of 40 thousand euros.

Starting today, app users will be able to take part in Venus Williams-themed walking challenges and have the chance to win various prizes, including tickets to sporting events, Garmin smartwatches, gift cards and many more surprises.

Venus Williams expressed her excitement for the project with the following words: “As someone who is passionate about health and wellness, I am thrilled to be collaborating with WeWard. One of the most important ways to stay active is to move your body, and with WeWard, walking has become both a fun and rewarding experience. I am excited to be part of a movement that encourages people to live a healthier and more active lifestyle.”