Ali Koç: Adidas sponsorship is the biggest budget deal in Turkish sports history

Fenerbahçe President Ali Koç said about the sponsorship agreement with Adidas , "It is the technical sponsorship agreement with the largest budget in Turkish sports history."

A ceremony was held at Ülker Stadium for the sponsorship agreement between Fenerbahçe and Adidas. The following people attended the ceremony:

• Fenerbahce Club President Ali Koç
• Fenerbahce manager Esin Gural Argat
• Dave Thomas, Head of Emerging Markets at Adidas
• Adidas Türkiye General Manager Hakan Atalay

Koç said:

* We are together because Fenerbahçe and Adidas, representing Turkish sports in the strongest way, have come together again after many years. All our teams in football, basketball, volleyball and women's and men's branches will take to the field with special designs prepared by Adidas for the first time.

* Adidas is joining forces with three different branches for the first time. This agreement is the largest budget technical sponsorship agreement in Turkish sports history.

* Fenerbahçe and Adidas have a strong common history. Every jersey with the Fenerbahçe crest on it represents the faith of millions of hearts. Our new jerseys will hopefully be in certain places on July 1st and in all Feneriums from July 2nd.

* It is a much more profitable deal than the deals we made in the past. I think it will be the same for Adidas. We usually made a three-year deal, this deal is five years. It will also be a plus for Fenerbahçe on the income side. We have no doubt that we will reach the figures we have set.