TVekstra launches a new era in Connected TV advertising in Türkiye with VIDAA

Reaching millions of households in Türkiye, VIDAA stands out with its user-friendly interface and rich content experience, used in more than 180 countries around the world.

When combined with the targeting and measurement technologies developed by TVekstra, it provides brands with unparalleled communication power.

THE EVOLUTION OF TV: POWERFUL VISION, NEW SCREENS!

TVekstra's "Evolution of TV" vision emphasizes that television isn't shrinking; on the contrary, it's growing even bigger thanks to digitalization. Today, television isn't just something to watch; it's becoming a measurable, targetable, and transformative medium.

TVekstra Founding Partner Murat Atay made the following statement on the subject:

Connected TV advertising combines the power of television with the measurability of the digital world. This strategic partnership with VIDAA will enable brands to reach millions of households in Türkiye with more effective and personalized advertising. This step is a significant indicator of TVekstra's vision to bring global trends to our country and strengthen its leading role in the industry.

DATA-DRIVEN IMPACT: NOT A LOT, BUT RIGHT ADVERTISING!

TVekstra's "not too much, just the right ads" approach ensures ads are shown when viewers are most attentive. Second-by-second audio and video analysis, the HbbTV portal, gamified content, and real-time analytics maximize brands' return on investment.

Independent research also confirms the growing power of Connected TV:

-63% of users discover new brands and products through TV commercials. -47% of viewers make a purchase within three months of watching an ad.

GLOBAL CONNECTION WITH DOMESTIC TECHNOLOGY!

TVekstra bridges the gap between the digital ecosystem and television through integrations with LG, WebOS, ONVO and now VIDAA.

Thanks to the locally developed software:

-TV ads can be retargeted on digital channels, -E-commerce conversions can be measured,

-Social media targeting can be carried out in an integrated manner.

THE FUTURE OF TELEVISION IS RISING FROM Türkiye

Founded in 2017, TVekstra leads the market with experience gained from over 1,500 campaigns and distinguishes itself in advertising technology with its AI and machine learning-powered solutions. Aiming to grow the Connected TV market in Türkiye, the company is ushering in a new era in television advertising through its partnership with VIDAA.