A first from Apple after 8 years

As analysts and investors widely expected, Apple has raised the starting price of one of its iPhone models in the US. Apple's iPhone 17 Pro now starts at $1,199. That's $100 more than last year's iPhone 16 Pro. Apple also increased the price by $100, replacing last year's $899 iPhone 16 Plus with a slimmer new device, the iPhone 17 Air, which starts at $999.