Fenerbahçe signs 5-year sponsorship deal with adidas

Fenerbahçe President Ali Koç, who stated that the agreement was the largest budget sponsorship agreement in Turkish sports history, said, “After many years, we are together once again with Fenerbahçe, which represents Turkish sports most strongly, and adidas. Our football, basketball and volleyball teams will take place with special designs. This cooperation has a special importance for our country. adidas is joining forces with Fenerbahçe in 3 different branches for the first time in Türkiye. This is the most effective reflection of Fenerbahçe's global competitive power. The agreement is the largest budget technical sponsorship agreement in Turkish sports history. The partnership that started in 1984 lasted until 2000 and continued again in 2004 after a break and lasted until 2020. Adidas is the global company that Fenerbahçe has collaborated with for the longest time. Our new jerseys will be available in stores in the stadium and online stores on July 1st. They will be available in all Fenerium and adidas stores as of July 2nd. We hope this partnership will be auspicious and auspicious. I hope so. Hopefully Fenerbahçe will bring luck to adidas and adidas will bring luck to Fenerbahçe,” he said.

HAKAN ATALAY: WE SUPPORT FENERBAHÇE IN 3 DIFFERENT BRANCHES AT THE SAME TIME

Stating that they support Fenerbahçe in 3 different branches, adidas Turkey General Manager Hakan Atalay said, “Today, we are here for an exciting agreement for both us and the sports world. Our success in sportswear is a natural reflection of our work. We are strengthening our power in this area with a very special partnership. We are entering a new path with Fenerbahçe. This is very important to me. We are celebrating not only sponsorship but also the coming together of 2 strong brands that shape sports with a common vision. The story of the biggest sports club and adidas goes back a long way. The collaboration between Fenerbahçe Beko and Fenerbahçe Opet is still ongoing. We are taking the sponsorship to a more comprehensive place. It is a source of pride to see the versatile and successful team with a strong impact in adidas again. A journey where design, culture and passion come together on and off the field. As of the 2025-26 season, the women's, men's youth and wheelchair team uniforms and equipment in the branches will be prepared by adidas for another 5 years. The most comprehensive We are excited about the collaboration. We support Fenerbahçe in 3 different branches at the same time. Training and off-field equipment and of course the Legendary striped jersey are very important. Our products inspired by strong characters in every detail, Fenerbahçe's history and team spirit will meet you on adidas.com, adidas stores, Fenerium.com and Fenerium stores after July 1. We designed this collaboration with the future in mind. We want to contribute in the long term. Yes, the Legendary Striped is entrusted to us for the next 5 years. We signed a 5-year agreement. We came together here to make a statement on the value that the 2 brands will add to each other. There will be a special collection and shoes that our fans will wear both on and off the field. We will bring both colors and culture together with the fans. We have been working on all the details one by one with all our teams from the very beginning of the process. We will support the success of the players by producing the most accurate equipment for them to be the most successful. We will continue every season. The equipment that our fans will love will continue. We will definitely have retro jerseys. There will be products that the fans will be happy to wear in their daily lives. he spoke.

Fenerbahçe Sports Club Board Member Esin Güral Argat said, “Today, we are excited to open a new page here as Fenerbahçe Sports Club. We are meeting with adidas, with whom we have experienced our victories for half a century, shoulder to shoulder, for the same goal. It is a reunion and the strengthening of the unity where the goals coincide. The agreement signed today is a collaboration covering football, basketball, volleyball and all youth teams. Our jerseys will be prepared by adidas for the next 5 years. Not only the A team but also other branches will benefit from this. Fenerbahçe will be on the field with the same quality in every branch. We are happy to bring this collaboration that our fans have been waiting for to life. Jerseys that live the spirit of the community and make a difference on the field have emerged. I hope that these jerseys will make their mark and become the symbol of victories. I would also like to state that this agreement is Fenerbahçe's most comprehensive collaboration to date. It is important because it is the first collaboration in 3 branches at the same time. It will be important not only in sports but also in commercial terms. It is a step that strengthens our global brand power and fan bond. We hope that digital sales will exceed 30% with the Adidas partnership. We will easily reach our fans abroad with Adidas’ strong digital network. We believe that our new jerseys will be a style not only on the field but also in daily life. Our brand value, international visibility and connection with our fans will be strong. Our bond with Adidas is of great importance globally. This process was a long and tiring process. A certain result was reached with long hours of work every week. We received an advance payment. We reached an agreement on certain sales volumes. We will be determining our common roadmap. This is a strong partnership. We will go beyond our contracts. As Fenerium, we want to hear from our fans. We work to develop designs that meet the needs of our fans, we develop with Adidas. It is extremely important not only in football but also in other branches. We will continue to develop products in a way that we understand our fans,” he said.

DHA

Reporter: News Center