New fashion: Russians want summer cinemas on the territory of residential complexes

City residents want to watch not only films but also football matches outdoors

Analysts have found that in summer Muscovites are happy to move from their homes into the fresh air to watch movies with family and friends. Therefore, if a residential complex is supposed to have a summer cinema, 73% of buyers will choose such a project, all other things being equal.

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While studying the preferences of new-build buyers in terms of cinema leisure, analysts from BAZA Development found out that exactly half of those surveyed are happy to watch a movie in the open air in the summer. 35% of respondents do it at home out of habit thanks to the active development of online subscriptions, 15% are ready to go to a regular movie theater.

The experts also found out a number of important aspects - for example, the preferred time to watch films in summer cinemas. Half of those surveyed would prefer to watch films in the open air on weekends, the second group - on any day (29%), the third - on weekday evenings (21%). As for content preferences, the top 3 included modern new releases (40%), foreign classics (16%) and - unexpectedly - football matches (11%).

- Buyers are increasingly considering offers with developed infrastructure, including not only shops, service enterprises, fitness centers, but also additional leisure options, such as movie theaters. And the possibility of watching movies in the open air in the summer allows residents to spend time in the fresh air without leaving the territory of the residential complex. This is a really attractive factor, because if the developer does not have such an option, people have to go to Moscow parks, allowing extra hours for the road, - says the company's co-founder Mark Zavodovsky.