Benign Prostatic Hyperplasia: What is it, how to treat it, and how to break the silence?

Benign Prostatic Hyperplasia (BPH) is one of the most common benign diseases in men and, although it does not represent a life-threatening risk, it has a significant impact on the quality of life of the patient and his family.

It results from an increase in the number of prostate cells under the influence of testosterone, which causes this gland, located below the bladder and around the urethra, to grow.

This enlargement can lead to compression of the urethra and cause symptoms such as difficulty urinating, weak urine stream, frequent urge to urinate, especially at night, and a feeling of incomplete bladder emptying.

In more severe cases, it can even progress to urinary retention, requiring medical treatment.

“Despite being a benign condition distinct from prostate cancer, BPH can have a significant impact on the quality of life and emotional well-being of patients. Fortunately, current medicine offers several treatment options that allow for symptom control, prevention of complications, and, in some cases, reduction in prostate size. It is crucial to promote awareness and dialogue, because the sooner the problem is discussed, the more effective the treatment approach and the greater the improvement in quality of life,” emphasizes Thordis Berger, Medical Director of Jaba Recordati Portugal.

Jaba Recordati is launching a national awareness campaign during the month of November about Benign Prostatic Hyperplasia (BPH), a common condition that affects a large part of the male population, especially from the age of 50 onwards.

With the motto "Problems are solved by talking," the initiative aims to break the silence surrounding the disease and encourage men to seek information and advice from healthcare professionals.

The campaign will be visible in pharmacies across the country, through educational and informational materials developed in partnership with various healthcare professionals, in an integrated approach that values ​​dialogue and multidisciplinary support.

In pharmacies, users will find leaflets, themed displays, and identification pins for pharmacists, nutritionists, nurses, and administrative staff connected to the urologist.

In parallel, it will also be promoted on social media and on the informational website , with educational content and testimonials from experts.

“With this campaign, we want to promote an open and informed conversation about Benign Prostatic Hyperplasia, a common problem in men. We believe that our mission is to contribute to a better quality of life through education and proximity to healthcare professionals. Talking is the first step to solving the problem, and by bringing different healthcare professionals into this conversation, we help men realize that they are not alone and that they have several solutions within their reach,” says Rui Rijo Ferreira, Marketing Director of Jaba Recordati Portugal.

Jaba Recordati's campaign aims to demystify Benign Prostatic Hyperplasia (BPH) and encourage open dialogue between patients and healthcare professionals.

The initiative addresses the patient holistically, integrating the perspectives of the doctor, pharmacist, psychologist, and nutritionist, reinforcing the importance of multidisciplinary support to improve quality of life.

At the same time, it values ​​the role of pharmacies as an essential point of contact with the population, especially in older regions where access to information may be more limited, focusing on clear, accessible and patient-friendly communication.

The campaign combines the physical environment of the pharmacy with a digital presence, focusing on educational, accessible, and scientifically validated content. Prominent messages will encourage men to seek specialized support, such as:

If prostate problems are causing you sleepless nights, talking to your doctor is the right thing to do.

If prostate problems are causing difficulties in bed, talking to your psychologist can help you overcome this issue.

If prostate problems can be prevented with a different diet, talking to your nutritionist is the next goal.

• If prostate problems have alternative treatments, speaking with your pharmacist is essential.

In addition to the campaign, patients and their families can use the website, a digital platform that provides updated and accessible content on symptoms, diagnosis, treatment, and lifestyle, supporting more informed choices and dialogue with healthcare professionals.