Surprising news from Wrocław. Millions for the Conference League final!

As for the “loudness” mentioned at the beginning, unfortunately, very disturbing information has appeared many times in the capital of Lower Silesia, concerning clashes between fans – both among themselves – and with uniformed services. There was a lot going on in the Wrocław Market Square, and the situation was serious enough for Prime Minister Donald Tusk to speak out.

Millions of benefits for Wrocław. Publicon has provided official data

Eventually, everything returned to normal in Wrocław, and the very next day (Thursday) the city's life was as usual – with a major sports event behind it. As it turns out, so major that in the case of organizing the UEFA Conference League final, one could even speak of a profitable business on the part of the host city. At least that's what the data provided by Publicon shows.

"Football is undoubtedly the most media-oriented sport in the world, and the finals of the European cups enjoy international interest incomparable to league matches in individual countries," admitted Marcin Szczupak, CEO of Mediaboard, which, together with Publicon, prepared a report on the Wrocław final.

Advertising equivalent? PLN 232 million. Reach of the event in the information context? 1.77 billion people. That means every resident of Europe could have encountered information about the event in Wrocław at least 2.5 times.

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The question remains whether the publications that appeared had a positive or negative tone. It is known, however, that 58% of all those that appeared in the media concerned foreign publications. There were over 8 thousand of them in total.

So the event ultimately paid off? Wrocław certainly made a splash. You can't just look at the extremely bad behavior of some fans who showed up in the capital of Lower Silesia. Poland as the host, and more specifically Wrocław, passed the test overall. Although there were certainly a few lessons to learn for the future, which we mentioned in previous texts.

Conference League: Chelsea with the cup. Defeat in the final in Wrocław

The sports competition at the Wrocław stadium was decided in favour of Chelsea FC. The London team showed great endurance. After the first half, the Real Betis players were in the lead. The Spanish team was leading 1:0, and had chances to score even more than one goal.

The situation turned around in the second 45 minutes. The Londoners proved that they have, above all, a very broad squad, filled with valuable players. An example? Jadon Sancho, introduced in the second half, was the author of one of the four (!) goals scored against Betis.

The hero of the final was Cole Palmer. The incredibly talented Englishman did not get his name on the scoresheet, but he did provide two assists, which contributed greatly to the quick turnaround of the score from 0-1 to 2-1 in the space of just five minutes, between the 65th and 70th minute of the match.