No Rolex, no Cartier. Generation Z has a new watch obsession. This model is breaking popularity records

They used to be on every wrist, then they became a symbol of kitsch, and today they are back in full glory. We are talking about Casio watches from the 90s.

When I was a kid, a Casio watch on my wrist was a real show-off. It wasn't until later that we realized that maybe they were a bit... kitschy? Today, the Japanese brand's titties have become fashionable again, and Generation Z is especially fond of them. How did that happen? TikTok .

You can laugh at the platform, but you can't deny it one thing: It can create trends . And it's thanks to the app that Casio watches have become a hit again.

Illustrative photo / photo Unplash, Ilias Gainutdinov

Gen Zers loving the '90s, the decade they couldn't survive, is nothing new.

It has long been obvious that classic styles of subcultures such as hip-hop (I will never understand the return of baggy jeans ...) or grunge are very popular. But old technology has also returned to favor. We had the return of analog cameras , vinyls and cassette tapes are becoming increasingly popular. No wonder brands that were once very popular and then suddenly disappeared notice. Did you know that Tamagotchis became a hit again !? The same is happening with watches.

Casio models from the 90s were never a symbol of luxury. They were cheap, attention-grabbing, and... they lasted a long time. Today, TikTok users are pairing them with both modern and vintage styles, showing that these watches remain universally appealing.

Illustrative photo / photo: Unsplash, Ant Rozetsky

This is how the Casio craze has returned, and the company's watches, especially the limited editions, are becoming collectors' items .

In a world dominated by tech giants like Apple , Casio watches are now seen as an act of fashion rebellion . Simple and to the point. No apps or distractions. The company is clearly aware of that.

" Skeleton watches are having a moment because they offer more than just looks. They show the mechanics behind the design. In a world dominated by algorithms and automation, there is a growing need for authentic craftsmanship and transparency," says Jonny Erazo , head of marketing at Casio .

These are watches that symbolize the currently fashionable disconnection from the digital world , while remaining in line with today's style.

I wonder if this sudden increase in popularity of Casio watches is just a passing trend or something that will stay with us for a long time… What do you think?