Netflix Teams Up with AI to Match Movies and Series to Your Mood

The streaming giant has decided to meet the expectations of viewers who waste time endlessly scrolling through titles in search of something to watch. Netflix is ​​currently testing a new search engine armed with artificial intelligence. Its task will be to make it easier for users to find a film or series that suits their current mood. The platform has also announced a major redesign of the home page, which will now be simpler and more intuitive.

Netflix's bosses announced significant changes to the look and functionality of the platform in early May. The goal of the update is to provide users with a "simpler, easier, and more intuitive design" for the TV app, which is considered the default way for many viewers to use the service.

New features, such as more prominent search shortcuts , will include real-time recommendations based on advanced algorithms that are designed to "relevant to audience sentiment and interests in the moment," Netflix said in a press release obtained by CNBC.

The changes will also affect the mobile app. A new search engine dedicated to viewers using the platform via smartphones is currently being tested. The innovative tool is based on generative artificial intelligence . At the moment, it is working in beta for subscribers who want to test it.

- Ultimately, users will be able to discover series and movies using phrases related to their mood. The ability to combine cutting-edge technology with excellent quality entertainment is our superpower - specified Elizabeth Stone, director of technological development of the streaming giant.

It is not yet known when the feature will be rolled out globally. Netflix representatives, however, assure that the AI-based search engine will be available in the "coming weeks or months."