LVMH also wants to bask in the glow of Labubu. The creator of the global sensation is flirting with luxury.

Moynat, a brand owned by the French conglomerate LVMH, has announced a unique collaboration with the man who brought us Labubu. What has come of it?

Like it or not, Labubu has taken the world by storm and significantly influenced contemporary fashion , design , and pop culture . This fate was brought to us by: Kasing Lung .

The Hong Kong artist, who likes to combine the style of comics and cartoons with inspirations from Nordic myths and folklore in his projects, created a trilogy of books called The Monsters in 2015, which also included the now-popular plush creature with a feisty and nasty expression .

Labubu has dominated the world of fashion and pop culture. Photo: Dushawn Jovic / Unsplash

Two years later, Lung signed a contract with a Chinese company, Pop Mart, specializing in collectible figurines hidden in so-called blind boxes, and... you know the rest of the story—or rather, the hysteria. Even my four-year-old son knows what Labubu ("Such a strange rabbit") is, but fortunately, he doesn't like it.

But with celebrities sporting plush keychains to accompany high-end handbags like the Hermès Birkin , it was obvious that a high-end brand would soon want to bask in the Labubu glow. And now we have it.

Moynat announces collaboration with Kasing Lung. Photo: Press materials / Moynat

The LVMH -owned brand Moynat , which specializes in handbags and leather goods, has announced a limited collection created in collaboration with Kasing Lung .

With this collaboration, Moynat pays tribute to the extraordinary world and art of Kasinga Lunga , while reaffirming the House's unwavering commitment to artistry, innovation and timeless design.

The collaborative products revolve around the most popular characters created by Kasinga , namely King Mon , Zimomo and, of course, Labubu , which are placed on the classic M Canvas pattern.

Moynat announces collaboration with Kasing Lung. Photo: Press materials / Moynat

The collection includes products well-known to Moynat customers, such as the Tote bag, Hobo bag, Mini 48h , and the incredibly exclusive Mignon . The offering is complemented by card holders, passport covers, and key rings that combine the company's heritage with the narrative and talent of Kasinga Lunga .

The collection was photographed by Xiangyu Liu , and the campaign featured actress Michelle Yeoh , actor Tony Leung , fashion editor Carine Roitfeld and ballet dancer Guillaume Diop .

Moynat announces collaboration with Kasing Lung. Photo: Press materials / Moynat

The collection, the first part of which will go on sale in October, perfectly coincides with the 10th anniversary of The Monsters series.

Kasing Lung, creator of Labubu and The Monsters series. Photo: Press materials / Moynat