Little Monster, Big Mania. What's Up with the Labubu Fashion?

It is not known when, it is not known how, suddenly everyone wanted to have Labubu. A luxurious toy that can be an addition to a bag or keys, e.g. in the form of a keychain. Labubumania has not only affected the youngest generation , but also definitely older generations, touching completely different emotional centers of each group. For this quite expensive hobby you have to pay up to PLN 600 per item. Why do we want to have Labubu in our collection?

Labubu - a luxurious mascot like a return to childhood

Labubu are small dolls that resemble funny creatures with a very characteristic smile. They were invented in 2015 by Hong Kong artist Kasing Lung. At the very beginning, these were just illustrations of the character Labubu. However, when in 2019 the creator started cooperation with the Chinese toy giant Pop Mart - Labubu came to life! The creation of a "tangible" doll made her very quickly become an icon of pop culture that everyone in Asia, and later in Europe, will want to have in their collection.

The character of Labubu has entered several trends at the same time. That is why it has reached both the youngest consumers who love everything new, but also the Zetas who love to combine modern designs with old-school style and finally the millennials who have discovered nostalgia in Labubu.

Although the character of Labubu is a bit odd, it carries a very joyful message, which is very much needed in today's times. Millennials, who can now afford valuable gadgets, eagerly reached for a doll that they associate with the past.

How much does Labubu cost?

The Labubu keychain costs around PLN 250, but if we want to own a unique, collectible model or one from a limited edition, we have to pay even twice as much or more. The Labubu fashion is spread online by famous influencers, who only fuel the need to have such an accessory. In Poland, the Labubu fashion is promoted by Wersow, while in Asia, one of the most popular Thai actresses , Lalisa Manobal (known from "White Lotus"), is considered to be promoting this trend. When famous names boast about their collections, the popularity of the dolls begins to grow.

Labubu - a trend today, a collector's gadget tomorrow

Experts, although they are astonished by this trend, because of its very rapid explosion, recommend having at least one copy. You never know, maybe in a few years it will not become such a valuable item, for the value of which you will be able to buy, for example, a car. Labubu, which is currently experiencing the peak of its popularity, simply filled the gap after what social media took from the new generations.

Labubu Doll – Worth More Than Therapy

Collecting Labubu has taken on an almost mystical connotation, and collecting them has therapeutic properties, according to enthusiasts of the trend. Being a Labubu collector is “allowed” at any stage of life. You can “brag” about them on social media, complement your outfits with rare pieces, or even swap them with other collectors. In a world where all life happens online, Labubu gives you the opportunity to live your life “in real life.”

A whole community has formed around Labubu, which is eager to participate not only in acquiring new items and expanding its collection, but also in exchanging observations about the dolls with others or sharing hard-to-find models. Labubu often identify with their owners, reflecting their style and character. They are a manifestation of personality that can be presented even in luxurious styling.

Labubu is not just a toy – it is a cultural phenomenon that connects generations, styles and emotions. Is it a passing fad or the beginning of a new era of collecting? One thing is for sure – Labubu has already entered the pages of pop culture as a symbol of modern times.