Adidas sneakers like from grandma's salon. This model of floral sneakers will be a hit of summer 2025

The latest UnheardOf x adidas Rivalry Lo “Grandma’s Couch 2” sneakers are not only a fashion statement, but also an incredibly personal love letter to grandma, written on leather and canvas. It’s impossible not to love these floral summer shoes.

Phil Lipschutz, founder of the iconic UnheardOf , once again reaches for family memories to create the second edition of the extraordinary adidas Rivalry Lo model . This time, the inspiration is once again his beloved grandmother Naomi Phillips , who two years ago won the hearts of sneakerheads around the world with a floral print reminiscent of the couches in her living room.

UnheardOf x adidas Rivalry Lo “Grandma's Couch 2”/photo mat. adidas press releases

The 2025 model is a subtle symphony of powder pink and cream, broken by accents of green and fuchsia . The delicate flowers that decorate the toe box and side panels are reminiscent of carefully embroidered tapestries, while at the same time creating an intimate story. As Lipschutz himself says, "I treat these shoes like a love letter to my grandmother" - hence the inscription "Dear Naomi" placed on the front and "Love Always and Forever" on the heel.

UnheardOf x adidas Rivalry Lo “Grandma's Couch 2”/photo mat. adidas press releases

It's not just the sneakers themselves that convey emotions. The packaging was designed to resemble a set of cosmetics that Phil used to give to his grandmother for Christmas. The whole thing is complemented by a watercolor by her husband - subtle, full of warmth and nostalgia.

While @sneakyleakpod’s Instagram leaked a green colorway —likely the Friends & Family version —the official pink edition will go on sale on May 10, 2025 , exclusively at UnheardOf (in-store and online). Price? $185.