Hot Sale 2025 is coming with 18,000 deals and an AI chatbot: when is it and what promotions are expected?

A new edition of Hot Sale will take place in May. This event, organized by the Argentine Chamber of Electronic Commerce (CACE), accounts for a large portion of the country's online sales each year. Major promotions, aggressive discounts , and interest-free installment payment options are expected.

The 2025 edition has already been confirmed: May 12, 13, and 14. More than 1,000 brands will participate and offer more than 18,000 promotions . The eCommerce sector is expecting high demand, considering the 301% growth in sales in 2024.

CACE President Gustavo Sabucetti expressed his optimism: “We have high expectations. We believe companies are in a position where they need to seek sales and that they will take advantage of the event to offer good deals and financing.”

There will be products with up to 50% discounts and financing options in up to 18 interest-free installments . Major banks will also participate in the event with benefits such as refunds, special promotions, and more interest-free installments for those who pay by credit card.

CACE reported that the presence of brands from the interior of the country has grown significantly this year. A total of 289 companies from outside the Province of Buenos Aires and CABA will participate in this edition.

The Hot Sale will include eleven product categories: Electronics and Technology; Travel; Furniture, Home and Decor; Clothing and Footwear; Sports and Fitness; Supermarket; Health and Beauty; Motorcycles and Cars; Babies and Children; Miscellaneous; and Services .

One of the notable new features for this edition will be the addition of an artificial intelligence chatbot that will help users navigate the site and more easily find the best opportunities.