Simi Veterinarians will give away limited-edition stuffed animals to cats that don't scratch the vet.

As part of its expansion plans, Farmacias Similares will open its new veterinary section, offering a plush toy to kittens who come in for a consultation and don't scratch the vet. An ambitious... and very optimistic proposal.

“We want to encourage peace, harmony, and good feline behavior,” declared the marketing director, while showing off a claw-proof (and illusion-proof) stuffed animal.

Dr. Simi is going to open veterinary clinics for dogs 😭😭😭❤️ pic.twitter.com/1Muc6yJMa7

— Yogini Urbana .ೃ࿐ (@yogini_urbana) May 16, 2025

Simi plush toys will motivate cats to behave well.

Cat owners, for their part, have questioned the idea's success, arguing that their cats "scratch even the mirror," so they don't believe a stuffed animal will change their long-standing behavior of chaos and destruction.

Collectible figures will be distributed to all kitties who visit the Simi PetCare clinics, which will be located right next to the clinic where people come after being mesmerized by the dancing mascots outside.

🐱🐶 Dr. Simi will also treat pets!

Social media has gone viral with images of what appears to be Farmacias Similares' new project: #SimiPetCare .

That's right, #Mexico 's favorite #Doctor will also care for #Pets .

On many occasions, throughout and... pic.twitter.com/yDHKW0m2J1

— NCA News (@Oaxaca_Tuxtepec) May 15, 2025

Veterinarians who treated cats with more fear than an unmuzzled pit bull celebrated the initiative: “Finally, the cats will have a real reason to behave, not just our internal pleas to the universe,” declared one veterinarian with multiple Band-Aids on her arms.

The Limited Edition Simi Cat plush will come with an embroidered phrase on the cap that says: “Meow-wonderful patient!” and it was announced that there will be six different models, to encourage owners to come in regularly and complete their vaccination schedule… and collectibles.

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