Ferrero is the ideal employer for Italians, in the Randstad ranking

The dream of a permanent job until retirement is not for everyone. Because four out of ten Italian workers have changed jobs in the last 6 months or intend to do so soon. The motivation for this choice is salary, but also the right balance between work and private life. This is what emerges from the Randstad survey (Randstad Employer Brand Research) involving 171,000 interviewees and 6,400 companies in 34 countries globally, and which saw over 7,500 people (employed and unemployed) between the ages of 18 and 64 interviewed in Italy on the perceived attractiveness of 150 potential employer companies, through an independent survey in which no company can voluntarily register to participate.

"In an employer, they look first and foremost for work-life balance (at the top of their list and increasingly important year after year), then for a pleasant work atmosphere, attractive pay, job security, and diversity and inclusion," Randstad reports. "But in times of high inflation, salary is anything but secondary: less than half of Italian employees feel adequately paid, and insufficient remuneration is the main reason for leaving their current job."

The scenario that emerges is one of change. In 2025, the gap between generations will widen, with Generation Z "expressing preferences, expectations and habits different from all the others" "While on average 13% of Italians have changed jobs in the last 6 months - we read further -, members of Gen Z have done so in 17% of cases, a rate almost three times higher than Baby Boomers (6%)". When choosing their ideal employer, Gen Z gives less value to job security and more to training and development opportunities. When looking for a new job, they rely more on LinkedIn - Google and less on relational networks. They feel they belong to minorities to a greater extent (34%, compared to the average 23%) and emphasize more the importance of diversity and inclusion in organizations.

"Work-life balance is becoming increasingly important in people's priorities, even if in a period of uncertainty and high cost of living, salary remains fundamental in the choice to change jobs - comments Marco Ceresa, Group CEO of Randstad -. Workers' preferences vary greatly depending on professional specialization and especially age: Gen Z highlights different priorities, needs, career stages and behaviors, which highlight the need for increasingly targeted and diversified Employer Branding strategies, to capture specific needs, with the aim of attracting and retaining talent in a competition that is becoming increasingly stronger even between different sectors".

The research shows that Ferrero is the ideal employer for Italians: "With 68.5% of preferences, the Alba company is in first place in workers' preferences and has withdrawn the Randstad Employer Brand 2025 today - we read further in the study report -. Furthermore, the latest edition of the survey has rewarded the ten companies that have stood out for attractiveness within their respective specific reference sectors: ABB is the most attractive company as an employer in electronics, Automobili Lamborghini in automotive, Brembo in car components, Chiesi Farmaceutici in pharmaceuticals, EssilorLuxottica in the metallurgical industry, Gruppo Mondadori in the media, IBM in ICT, Italo in transport, Leonardo in aeronautics and Maugeri in Healthcare".