Galleria Campari and the cinema of dreams. Between sketches and photographs.

Galleria Campari is preparing for the fall exhibition season and presents "Red Carpet: The Cinema of Dreams. Campari and the Imagery of Stardom, 1900-1960," an exhibition exploring stardom in cinema and its relationship to the advertising and communication strategies of the time, running from October 22nd to June 2nd, 2026. Curated by Giulia Carluccio, the exhibition retraces over sixty years of cinema history from an unusual perspective, in which art, advertising, fashion, and contemporary celebrity merge. Cinema and the star system are explored through a dialogue with the production and communication strategies that helped shape the imagery of the early twentieth century.

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