Affari Tuoi, sensational promotion for Stefano De Martino: here's where they place him

Rai 1's bet is on the table: Stefano De Martino in prime time, with a "VIP" special of Affari Tuoi . The indiscretion was launched by TvBlog and is one of those heavy ones, capable of upsetting the schedules but above all the future balances of the state TV (and also of the competition).

In Viale Mazzini they would have asked the host of the quiz show capable of repeatedly touching and exceeding the shock quota of 6 million viewers in the decisive time slot of Rai 1's access prime time to move to prime time, for one night. There would even be a date ready: Friday 2 May , with a deluxe version of Affari tuoi , lasting until midnight and starring famous contestants and packagers . A formula, at least on paper, to split ratings and share.

For De Martino it would not be the first time hosting in prime time, having already gained solid experience at the helm of Stasera tutto è possibile , the enjoyable and successful Tuesday night comedy show on Rai 2. However, the placement (both in terms of the network and the day of the week) in this case would seem to be a test for all intents and purposes. If, as most believe, De Martino proves capable of handling the responsibility of the test, then no solution will be closed to him, now promoted to top-tier host.

A first piece of the puzzle, in truth, has already been placed: having done better than Amadeus and its record ratings at the first attempt, practically from the very first days, has been for the "new" Affari Tuoi a somewhat shocking calling card. Not only that: what has surprised Rai in a positive way is not only the "bare and raw" data (the first forecasts spoke of 1-2 points less in share, still at a very high level), but also the specific ones, with the program that has filled up with young viewers . A very heavy detail from the point of view of advertising , now at the feet of the former Mr. Belen. Stuff for the Sanremo Festival , stuff for... Carlo Conti .